Pilot, manager, man of great vision. And then contractor, architect of many victories that have made the brand a myth of the prancing horse Italian envied worldwide. The complex personality of Enzo Ferrari, a pioneer of the sport and industry, deserves to be analyzed and remembered the young generations of innovators, because of a great innovator it was that made the history of Italian and that still has much to teach those who are ready to throw in the future. In this book of the series "In his words," Pino Allievi, who has had the privilege to know him and be near him, offers a vivid picture and partly unpublished thought of the famous manufacturer: on sport, entrepreneurship but also on the many characters of our ancient and recent history with which he has had the opportunity to meet and sometimes clash, Gianni Agnelli to Silvio Berlusconi. In a world where speed is now mandatory in all areas, an example of sporting passion and entrepreneurial freedom to inspire them to take up the challenge of innovation. Foreword by Piero Ferrari.
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