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TALBOT 1978-1987

TALBOT 1978-1987

With surprising development and a reputation for producing cars that are as attractive as they are popular, the Simca brand will undergo several corporate vicissitudes throughout the 1960s. Ten years later, the sun sets on the Chrysler-Europe empire, which has become Talbot. The book examines this great adventure, with the declared willingness to understand how what promised the incomparable...
Publisher: E.t.a.i.
Language: French
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With surprising development and a reputation for producing cars that are as attractive as they are popular, the Simca brand will undergo several corporate vicissitudes throughout the 1960s.

Ten years later, the sun sets on the Chrysler-Europe empire, which has become Talbot.

The book examines this great adventure, with the declared willingness to understand how what promised the incomparable would become a masterful failure.

From the foundations of the agreement, from its declared objectives to its hidden objectives, the men who worked on this project, the products inherited from Simca to products born under the Talbot brand, the book tells ten years of fascinating events, but whose fatal outcome is understood in the light of ambitions, egos and illusions.

Product Book in hardback - pag. 192
ISBN 9791028303754
Publisher E.t.a.i.
Publication Year 09/2020
Text in French
Size 25 x 30 x 2 cm