DESIGNING DREAMS
ESSAYS ON THE INSIDE STORY OF GENERAL MOTORS, HARLEY EARL AND AMERICA'S GOLDEN AUTOMOTIVE AGE
In Designing Dreams, Dick Ruzzin unveils the untold story of General Motors, Harley Earl’s groundbreaking vision, and the artistry that defined America’s Golden Automotive Age.
At the centre of this compelling collection of essays is the 1966 Oldsmobile Toronado - a revolutionary front-wheel-drive luxury car that remains an icon of design and innovation.
As one of its designers, Ruzzin provides an insider’s perspective on its creation, offering a rare glimpse into the radical ideas and creative energy behind this automotive masterpiece.
After 40 years at General Motors Design, Ruzzin reflects on the profound influence of Harley Earl, the pioneer car designer who elevated automobiles into works of art. Earl’s creativity and design philosophies reshaped the industry, leaving a legacy that continues to inspire.
Illustrated with over one hundred sketches and General Motors Design’s archival images, this book explores the passion, artistry, and precision behind automotive design. It captures the essence of a unique profession that combines function with beauty, producing cars that are both practical and beautiful.
Designing Dreams is more than a history of car design - it’s a celebration of the people, ideas, and innovations that made the automobile a defining symbol of American ingenuity. Perfect for car enthusiasts and design lovers alike, this is a journey into the heart of creativity and the Golden Age of the American Automobile.
- How Harley Earl created GM’s farsighted and unique design studios and ethos.
- 'I was there' designer’s description of the avant-garde Oldsmobile Toronado’s design and development.
- USA-orientated book about a unique and long-lived car model from General Motors.
- Authored by Dick Ruzzin, a designer of the revolutionary 1966 Oldsmobile Toronado.
- Features compelling essays offering rare insights into the creative processes and radical ideas behind iconic car designs.
- Captures the passion, ideas, and craftsmanship that have made automotive design an enduring and iconic profession.
- 176 pages and 95 pictures
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