IVECO 50 1975-2025 - Sulla strada della Storia was created with the aim of preserving and promoting the memory of a brand that has been able to interpret change, combining expertise, strategic vision and attention to people.
From its origins in 1975 to its most recent challenges, the story unfolds through words and images that bear witness to IVECO's constant commitment to building efficient, innovative and future-oriented solutions.
Each chapter represents a choral portrait of a shared history that highlights a product rooted in the industrial, social and cultural fabric of the territories in which IVECO has grown, establishing itself as a model of excellence from Italy to the whole world.
- 304 pages
- 445 colour images
- Text in Italian
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