LA TRATTATIVA
LA VERA STORIA DI COME FORD, ALFA ROMEO E FIAT CERCARONO DI ACQUISTARE LA FERRARI E COME SOLO UNA CI RIUSCI'
A decade-long affair. What is at stake is Ferrari. We are in the fabulous 1960s. Even then, Maranello was the most famous sports car manufacturer in the world. Its racing team unrivalled.
The Cavallino is more desirable than ever, and many people want it. Enzo Ferrari is willing to give it up. But of course under his conditions. The result is a three-way negotiation with secret implications that is now revealed for the first time in all its details.
Luca Dal Monte - author of the multi-award-winning and multi-titled Ferrari Rex, which the New York Times called "the definitive biography" of Enzo Ferrari - reconstructs every single step of the three negotiations using original documents that have never before been made public, including confidential papers from Henry Ford II, Alfa Romeo chairman Giuseppe Luraghi and lawyer Gianni Agnelli.
LA TRATTATIVA, a book to be read in one go, which takes the reader straight into the control rooms of Ford, Alfa, Fiat, and of course to Enzo Ferrari's desk in Maranello.
256 pages. Text in Italian.
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