MINI - THE BIG LOVE - UNA STORIA (D'AMORE) LUNGA 20 ANNI

Name: MINI - THE BIG LOVE - UNA STORIA (D'AMORE) LUNGA 20 ANNI
Brand: Electa
SKU: 9788892821385
Price: 22 EUR
Availability: InStock

Cozzi Paolo Matteo

Twenty years on from the debut of the new MINI, this book traces the Italian history of the brand celebrating its first 20 years under the BMW Group banner, offering a journey made up of images,... Read more

Publisher: Electa

Language: Italian

Category:

Mini

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Twenty years on from the debut of the new MINI, this book traces the Italian history of the brand celebrating its first 20 years under the BMW Group banner, offering a journey made up of images, conversations and interviews that shine a spotlight on the main protagonists and their stories.

From the communication of the first launch on 8 September 2001 to the interaction with the most contemporary ideas in fashion, cinema and design.

The book brings together contributions from experts in design, communication and journalism, including Massimo Bottura, Mario Calabresi, Aldo Colonetti and Michele Lupi.

It documents the "journey through time" that has seen MINI grow and establish itself model by model, facing a constantly evolving social scenario, until becoming a complete range. Setting new benchmarks for the very concept of the car, MINI has anticipated fashions, conveyed dreams and epochal revolutions for customs.

These pages also present the famous marketing campaigns and commercials dedicated to road safety, the contamination with topical issues intercepted already in the early 2000s, through several initiatives such as the "MINI Design Award", up to the "green" revolution that will make MINI the first fully electric brand of the BMW Group starting from 2030.

The Big Love wants to be a tribute to the professional figures that in these 20 years have contributed to make the brand a point of reference in our country, well beyond the automotive world.