When the Range Rover Sport was launched in 2005, it was aimed at a new group of customers who in many cases would never have considered a Land Rover product before. These customers wanted and could afford a luxurious vehicle that was expensive to run; but they also wanted a very personalized vehicle that did not have the rather grand and conservative connotations of the full-size Range Rover. Brasher and more glamorous than its older sibling, the Sport was soon adopted by celebrities and others who expected to be noticed.
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