THE LEGEND OF AMERICAN MOTORS: THE FULL HISTORY OF AMERICA'S MOST INNOVATIVE AUTOMAKER
This colourfully illustrated book details the economy, high performance, and luxury exploits of American Motors Corporation (AMC), the iconic US company that forged new and dramatic styling paths with Dick Teague, furthered innovative engineering, and brought the Jeep brand to an international audience.
Founded in 1954 by the merger of Nash-Kelvinator Corporation and the Hudson Motor Car Company, American Motors was the little company that made a big impact.
Small and manoeuvrable enough to exploit areas of the auto market that others were too big to cover, the company from Kenosha offered an antidote to the excesses of Detroit's "Big Three" – General Motors, Ford, and Chrysler. Combining products lines, AMC refined its lineup during the 50s, dropping Nash and Hudson brands, and turning the Rambler into its own unique marque.
The Legend of American Motors spans the period 1954 to 1987, and covers everything from its sales and racing successes, to brand and model advertising, and its role in popular cultural.
The book covers the following models, among others: Rambler (1956-60), Rambler American (1958-69), Rambler Ambassador (1958-66), Rambler Classic (1961-66), AMC Rebel (1967-70), AMC Ambassador (1967-74), AMC Javelin (1967-74), AMC Hornet (1970-77), AMC Gremlin (1970-78), AMC Matador (1971-78), AMC Pacer (1975-80), AMC Concord (1978-83), AMC Spirit (1979-83), AMC Eagle (1980-88), AMC Alliance (1983-87).
The Legend of American Motors: The Full History of America's Most Innovative Automaker has 288 pages and 422 pictures.
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