TOTAL COMPETITION

LESSONS IN STRATEGY FROM FORMULA ONE

Brawn Ross , Parr Adam

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he... Read more
Language: English
Category:

Price: € 15,90
Availability: in stock
Shipped within 24/48 hours

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One.

Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 

Total Competition  is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough.

This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals

Product specification

Binding
In paperback
Pages
316
ISBN / EAN
9781471162381
Languages
English
Publication date
10/2016
Dimensions
13 x 20 x 2 cm

Additional information

Book type or Series
Autobiography

Write a Review

Login or Register to write your review

Menu
Discover our BOOKSHOP >>