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We are exhibiting in Bologna: due to our participation in the "Auto Moto d'Epoca" fair in Bologna (from October 23rd to October 26th), orders received from October 20th will be processed starting from October 27th. Thank you for your understanding. More information >>

TOTAL COMPETITION

Name: TOTAL COMPETITION
Brand: Simon & Schuster
SKU: 9781471162381
Price: 15.9 EUR
Availability: InStock

LESSONS IN STRATEGY FROM FORMULA ONE

Brawn Ross , Parr Adam

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he... Read more

Publisher: Simon & Schuster

Language: English

Category:

Formula 1

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Price: € 15,90

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Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One.

Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough.

This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.