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There are entrepreneurs who strive to find a brilliant idea to change the fortunes of a sector, but there are also men who, very young, fall in love with a dream and do everything to make it happen.
Romano Artioli, founder of Autexpò, is an entrepreneur who has pursued the desire to revive one of the most prestigious automotive brands in the world, Bugatti.
And, with passion and dedication, he achieved this goal. Born in Mantova, adopter from Bolzano, the author, just over eighteen, opens his first car assistance center, buys a hydraulic test bench and starts revising the engines, immediately demonstrating great skill.
Create dealerships, import cars, become president of the local Automobile club. He understands that the machines sell if there is adequate assistance, so he convinces Enzo Ferrari to let him manage the brand not only in Triveneto, but in southern Germany.
After years of experience around the world, the time has come to realize his dream as a child: he enchants the French government and lets himself sell the Bugatti brand.
Then, to enhance the business, it also acquires the Lotus group. We are in the mid-nineties and, while the Bugatti EB 112 is named "the most beautiful sedan in the world", when everything seems to have taken the right "curve", as in the most classic of thrillers comes the twist, sneaky and unexpected, that changes everything.
Among endless ups and downs, bankers 'traps, lawyers' scams and ravenous businessmen, Bugatti & Lotus thriller tells the beginning of a great Italian dream of genius and creativity. And its supposed end.
|Product||Book in hardback - pag. 226|
|Size||15 x 22 x 2,5 cm|
|Book Type or Series||History|