The story of Enrico Piaggio, the ingenious industrialist who in the immediate post-war period believed in the design of a means of transport with an improbable bodywork, suitable for everyone to drive.
The Vespa was born from the creative genius of the engineer D'Ascanio, the best-selling and best-known scooter in the world, symbol and myth of Italian creative dynamism.
Since then the history of the Piaggio company has changed its course but today, after more than seventy years from that historical intuition, the brand remains linked in the collective imagination of each of us to a carefree lifestyle and still capable of looking with hope for the future.
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