We are exhibiting in Bologna: due to our participation in the "Auto Moto d'Epoca" fair in Bologna (from October 22nd to October 25th), orders received from October 20th will be processed starting from October 27th. Thank you for your understanding. More information >>

We are exhibiting in Bologna: due to our participation in the "Auto Moto d'Epoca" fair in Bologna (from October 23rd to October 26th), orders received from October 20th will be processed starting from October 27th. Thank you for your understanding. More information >>

FERRARI DANS LA PUBLICITE'

Name: FERRARI DANS LA PUBLICITE'
Brand: Am Book
SKU: 9782955868249
Price: 49 EUR
Availability: InStock

Meunier Arnaud

The first Ferrari appeared in 1947. It was intended for racing, like the cars that followed it, at least for the first few years. However, it did not take long for the small Italian manufacturer to... Read more

Publisher: Am Book

Language: French

Category:

Ferrari

View book details

Price: € 49,00

Availability: in stock

Shipped within 24/48 hours

Quantity:

Description
Details
Reviews0

The first Ferrari appeared in 1947. It was intended for racing, like the cars that followed it, at least for the first few years.

However, it did not take long for the small Italian manufacturer to achieve its first victories. Some suppliers of headlight bulbs, tyres, shock absorbers and spark plugs saw the opportunity to promote their specialities by associating Ferrari cars with their advertising.

In the 1970s and 1980s, Ferrari was synonymous of sportiness and luxury. The new advertisers did not take long to realise the advantages for their brand in being associated with the Italian manufacturer and showcasing their product with a red Ferrari racing car.

Hundreds of ads were created, published in the press and broadcast on billboards. The most beautiful, interesting, original and many others are collected in these pages.