ICONICAR. Style & Design is not merely an automotive catalog, but a genuine cultural atlas that explores the evolution of the automobile through the lens of style, design, and visual imagery across the 20th and 21st centuries.
The volume retraces over a century of history by selecting 130 iconic cars, carefully organized into 12 major "stylistic seasons." Each model is accompanied by detailed technical-stylistic profiles that analyze its impact on automotive design and the evolution of social customs.
Authored by Marco Turinetto - architect, cultural critic, and design historian at the Politecnico di Milano - the work skillfully interweaves the automotive industry with architecture, visual arts, fashion, and major historical events, demonstrating how cars have often anticipated societal transformations.
Enhancing this conceptual narrative is the visual core curated by Design Director Matteo F. Bardoscia, whose original illustrations reinterpret historical archives into a contemporary and elegant graphic format.
Aimed at enthusiasts, designers, and scholars, the book seamlessly combines historical rigor with the power of imagery to portray the automobile as an authentic tool of cultural identity.
204 pages. Text in Italian.
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