ITALDESIGN - ENGINEERS OF IDEAS
The subtitle "Engineers of ideas" aptly captures the identity of Italdesign from 1968 to the present day, exemplified by an unparalleled series of cars and prototypes built for major brands, along with the innovative choice to apply the experience and complexity of the automotive sector to other fields, such as furniture, photography, packaging and food design, and then back to the transport sector.
Distinguished by a spectacular graphic layout, this book takes us behind the scenes, from virtual simulation to the concrete realisation of the prototype. Be it an electric hypercar, a wine-tasting goblet, watches, or a transport system for people with mobility difficulties, right up to an amazing road and air vehicle.
The authors, Aldo Colonetti and Valentina Croci, using images and first-hand accounts, cover a period of time (1968-2025) that saw the transformation of an entire development model. The book also includes the latest model created, called “Quintaessenza”.
They show us the most significant and innovative projects, right up to the most recent proposals and the everyday life of a unique Made in Italy reality, in terms of technological updating and the breadth of its intervention, not only in terms of company size or the international prestige of the brand.
288 fully illustrated pages. Text in English.
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