Was the 24 June 1910 when Milan was made official the birth of Anonima Lombarda Fabbrica Automobili, A.L.F.A. A dozen years later, d pi that acronym was completed by last name of Nicola Romeo, skillful Neapolitan origins entrepreneur who had in the meantime taken over the reins of the company.
Hundred years separate us from that historic event, during which l Alfa Romeo scored a chapter of extraordinary importance in the history and technique of Italian automobile sports but, more generally, has left an indelible trace in the culture and in the evolution of our country's costume.
It was proper to celebrate an important event with a work of absolute prestige.
To celebrate 100 years of a trademark has become synonymous with myth are indeed, a volume at pi entries, important signatures of journalism and not only, but also men who have lived firsthand experience Alfa Romeo.
Those entrusted with the task to retrace the fascinating history of men and cars through not only valuable historical material from Alfa Romeo, documentation centre also has a series of images of great charm and beauty shot for the occasion on photographic sets arranged ad hoc.
Protagonists: the cars most representative of the Snake.