CRANSWICK ON PORSCHE

A MODERN INTERPRETATION OF THE PORSCHE STORY


Before yesterday's dream car became today's SUV, the reputation of Porsche as a manufacturer of fine sports cars was established. It started with the ideas of Dr. Ferdinand Porsche, and a world... Read more
Publisher: Veloce
Language: English
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Before yesterday's dream car became today's SUV, the reputation of Porsche as a manufacturer of fine sports cars was established. It started with the ideas of Dr. Ferdinand Porsche, and a world best seller that spawned a revered line of sports cars. The Porsche 356 and 911 dominated their classes in international racing, leading to more specialized designs that brought glory to the marque, most famously at Le Mans.

Porsche's success was based on excellent engineering. The firm's design consultancy has brought automotive innovation. Such excellence has been centered upon Weissach, the go-to place for companies needing a high tech helping hand. Commercial achievement is based on image too. Here, Porsche has carefully chosen its models, and the way they have been sold and promoted. The result, is a unique position in public perception and media coverage.

Even during the golden air-cooled era, Porsche wasn't afraid to experiment. The Square Porsche and front-engined coupés, all courted controversy. However, Zuffenhausen believed a Porsche was a Porsche, and soon others did too. The company's tremendous influence in design and engineering has even inspired artistic creation. Like the cars, they represent an inseparable combination of style and substance. Cranswick on Porsche is a personal study of the designs and people behind the Porsche marque during its golden air-cooled era.

Product specification

Binding
In hardback
Pages
240
ISBN / EAN
9781787114838
Publisher
Languages
English
Publication date
03/2020
Dimensions
21 x 26 x 2,5 cm

Additional information

Book type or Series
History; Descriptive

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